7 words in your cover letter that lead to an interview

Ezra Finch
3 min readMar 29, 2022
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Most people fill their cover letters with meaningless words like proactive, team player, and go-getter because they think these words will get them noticed by recruiters and HR managers.

But the truth is that everyone uses these meaningless words, and recruiters and HR managers just have to believe your blue eyes in this way. And then don’t, because they don’t even get to see it. It is better to use active verbs instead.

So you do not tell your qualities (such as a team player), but use active verbs to show that you are a team player.

Effective words in your cover letter

Okay, that probably still sounds a bit vague. Below we therefore give seven examples of active verbs that you can use in your cover letter.

1. Reach

In a cover letter you should not only tell what you have done (after all, that is what your CV is for), but also what exactly you have achieved in these roles. This is the difference between a ‘meh, there might be something in this’ and a strong cover letter.

Show that you are qualified for the job you are applying for through your past successes. The other words in this article can help you with that.

2. Improve

By this we mean words that show what you have brought previous employers. For example, have you improved the strategy? Has a company saved on costs because of you? Increase your customer base? Numbers raised or lowered? You get the picture .

3. Created

Words like created, launched and developed in your cover letter show that you have ambition and are proactive, without literally stating that you have ambition and are proactive. Do you understand the difference? On their own, the words are rather meaningless. Anyone can say they are proactive. Instead, you give an example and let the recruiter or HR manager think for themselves.

4. Delivered

Speaking of numbers: words like profit, delivered or within budget are also very strong words to use in your cover letter. Actual numbers prove you know what you’re doing more than examples of situations.

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